NEW YORK CITY, NY—During a press conference held on Tuesday evening, Major League Gaming co-owner Sundance DiGiovanni announced the company had finished negotiations with the now largest sponsor in competitive gaming history, Eli Lilly and Company Pharmaceuticals.
In a statement released shortly after the press conference, Eli Lilly and Company expressed their excitement in joining in a growing trend, saying "We are very excited to reach out to a new and exciting demographic with this deal. We hope to support both e-sports and the gamers themselves both now and throughout their lives. We believe the overall marketing approach of Major League Gaming will lend itself well to our goals and growth."
Eli Lilly and Company, a US based pharmaceutical company, is the nation's largest producer of diabetes managing insulin as well as insulin pumps. The company aims to be the go-to source of insulin and other diabetes equipment to the, continually growing gamer demographic, "We know when gamers think of gaming, they think Dr Pepper, Doritos, and Mt Dew, we want them to think Lilly branded insulin as well, to give them that extra edge they need in and out of game."
The pharmaceutical company doesn't plan to end it there, announcing plans to release a Fata1ity branded insulin pump by years end, which communicates over Bluetooth to give live blood sugar readings via pop ups in soon to be released Xbox One.
No comments:
Post a Comment